Frequently Asked Questions
Choosing a website development partner is a big decision, and we’re here to provide clear answers to your most common questions.
If you have a question that isn’t covered here, feel free to contact us.
- All
- Additional Services
- Care Plans & Support
- E-Commerce & Online Stores
- Google Business Profile
- Hosting & Maintenance
- Local Business Marketing
- Pricing & Payment
- SEO & Visibility
- Website Content & Blogging
- Website Design
- Working With Barefoot Build
Absolutely. Every website we build includes foundational SEO to help search engines understand your business from day one.
This includes optimized page titles and meta descriptions, heading structure, image alt text, schema where appropriate, internal linking, mobile optimization, fast loading pages, and a clean site structure. We also optimize content for AI powered search platforms so your website is prepared for how people search today.
Yes. Once your website is launched, you will have full access to make updates and changes as needed. We build sites using user-friendly platforms, ensuring that you can manage content, update products, and make basic edits without needing advanced technical skills. If this is something important to you, please make that known during our initial consultation.
However, we highly recommend our ongoing Care Plan to keep your website secure, optimized, and running smoothly. Websites require regular updates, backups, and maintenance to prevent security vulnerabilities and performance issues. If you choose not to have Barefoot Build maintain your site, we are not responsible for any issues that arise after launch.
For more details on our support options, visit our Services Page
Absolutely! We specialize in redesigning and updating websites on WordPress.
If your current website is on another platform, we can easily migrate it to WordPress so you can take advantage of a more flexible, scalable, and feature-rich platform. Once your site is on WordPress, we can help with redesigns, updates, and ongoing maintenance, ensuring your website looks modern, functions smoothly, and grows with your business.
For clients with online stores, we use WooCommerce, a user-friendly e-commerce platform that competes with Shopify and other popular solutions. This allows you to easily manage products, payments, and inventory while giving your customers a seamless shopping experience.
We ask for 4-6 weeks to complete this process.
Absolutely!
Every website we build is designed to work across desktop computers, tablets, and mobile devices. Since more than half of visitors will view your website on their phone, mobile responsiveness is a standard part of every project we complete.
Most website projects are completed within 4 to 6 weeks.
Project timelines can vary depending on the size of the website, how quickly content and feedback are provided, and any custom functionality required. We’ll provide a realistic timeline before your project begins and keep you updated throughout the process.
Every project is different, so pricing depends on the size of the website, functionality required, and the overall scope of work.
We offer free consultations and personalized estimates so you’ll know exactly what to expect before any work begins. Our goal is to provide professional websites that fit the needs and budgets of small businesses.
Upon your website’s completion, we’ll provide you with a secure link, username, and password to access the admin panel. This will enable you to manage and update your site’s content as needed. Please reference the email that we sent on launch day with the subject line, “Admin Info”
If you’ve forgotten your password, use the “Forgot Password” link on the login page to reset it. If you encounter any issues during this process, please reach out to us for assistance.
After logging into the admin panel, navigate to the “Pages” or “Posts” section. Click on “Add New” and use the editor to craft your content. Once satisfied, click “Publish” to make it live on your site.
Regular backups are crucial for safeguarding your site’s data. If you’re enrolled in our maintenance plan, we handle backups for you. Otherwise, we recommend installing a reliable backup plugin or contacting us for guidance on setting up manual backups. Please reference our blog posts on this as well.
Within the admin panel, go to the “Dashboard” and select “Updates.” Here, you’ll see available updates for plugins and themes. We always advise you to back up your site before proceeding with any updates to prevent potential issues.
First, verify your internet connection and try accessing your site from a different device or network. If the issue persists, please contact us immediately so we can diagnose and resolve the problem promptly.
Barefoot Build designs, builds, hosts, and maintains WordPress websites for small businesses.
In addition to website design, we offer website care plans, managed hosting, Google Business Profile setup and refresh services, and foundational SEO to help businesses strengthen their business online.
We primarily work with small businesses throughout North Carolina and beyond.
Our clients include service businesses, contractors, consultants, medical professionals, real estate professionals, photographers, retailers, nonprofits, and e-commerce businesses. If your goal is to build a stronger online presence and attract more customers, we’re likely a good fit.
We’re a great fit for business owners who want a professional website, honest communication, and long-term support from a team that genuinely cares about their success.
We focus on building websites that look professional, function well, and help support your business goals. If you’re looking for a partner who will explain things clearly and be available when you need help, we’d love to talk.
Yes, we require an initial deposit before starting work on your project. This is typically 50% of the amount agreed upon prior to beginning services.
That said, we know every small business has a budget. Barefoot Build was built to help small businesses succeed, not create additional obstacles. If a standard payment schedule isn’t the right fit, reach out. We’re happy to discuss flexible payment options whenever possible.
Yes. Every website we build is backed by our Website Care Plan, which keeps your site secure, updated, and performing at its best. If you ever need additional work beyond the Care Plan, we’re always happy to help with one-time projects as well.
Please note that if you opt out of Barefoot Build’s recommended Care Plan, we are not responsible for any issues that arise after launch.
Our Website Care Plan is designed to keep your website secure, up to date, and performing at its best while giving you ongoing support as your business grows.
The plan includes managed hosting, WordPress and plugin updates, daily backups, security monitoring, uptime monitoring, performance checks, and minor website edits. It also includes ongoing SEO monitoring through Google Search Console, keyword recommendations, and monthly content or optimization work to help your website continue gaining visibility over time.
The goal is simple: instead of launching your website and leaving it alone, we’ll continue improving it month after month so it remains secure, competitive, and ready to grow with your business. Learn more here
Clients on our Website Care Plan can email us anytime with content updates, questions, or support requests. Most small updates are completed quickly, and we’re always happy to help troubleshoot issues or answer questions about your website.
Yes! We provide training and guidance to help you manage your store confidently. If you’d prefer us to manage this, please let us know during our consultation, and we will lead you to the best monthly subscription plan for your business.
We can absolutely help with product uploads, inventory updates, pricing changes, images, and other website content updates. These services can be completed as part of your Website Care Plan or as a one-time project, depending on your needs.
Yes. SEO is included in every website we build, and we also offer ongoing SEO services for businesses that want to continue improving their rankings.
Our approach focuses on technical SEO, keyword research, on page optimization, internal linking, content strategy, Google Search Console monitoring, and AI search optimization (GEO). Rather than chasing quick wins, we focus on building long term visibility that continues to grow over time. Learn more here
Yes! While our primary focus is building high performing WordPress websites, we also offer ongoing marketing services to help your business continue growing after launch.
Depending on your goals, we can help with SEO, AI search optimization (AIO/GEO), Google Business Profile management, blog writing, landing pages, content optimization, keyword research, case studies, website updates, and long term content strategy. Every recommendation is based on your business goals rather than a one size fits all package.
If you’re not sure where to start, we’ll review your current content and recommend the next steps that will have the biggest impact.
We implement security best practices, including SSL certificates and malware protection.
Yes. Our Website Care Plan includes managed WordPress hosting, updates, backups, monitoring, and support so you have one point of contact when you need help.
Clients are also welcome to use another hosting provider if preferred, though our care plans are designed around our managed hosting environment.
If you are on a maintenance plan, we will address any downtime issues promptly.
Yes, we can assist with selecting and registering a domain name for your website.
Yes. We can create content for both new and existing websites, whether you need help writing from scratch or improving what you already have.
Our content services include website copy, blog posts, landing pages, FAQs, case studies, service pages, location pages, and other helpful resources designed to answer your customers’ questions. Every piece of content is written with both traditional SEO and AI search optimization (GEO) in mind, helping your business become more visible in Google and AI powered search platforms.
If you already have content, we can also edit, reorganize, and optimize it to improve readability, strengthen keyword targeting, and better match how people search online today.
Yes, we frequently support integrations with various third-party services and plugins.
We do not offer in-house branding, but we can refer you to our trusted designers.
Our process includes several key steps:
- Consultation & Strategy – We start by understanding your business, goals, and website needs.
- Design & Development – We create a visually stunning and high-performing website tailored to your brand.
- Review & Revisions – You’ll have the opportunity to review the site and request refinements.
- Launch – Once approved, we launch your website. Ongoing support is available as a separate service.
We keep communication clear and straightforward. We primarily communicate through email for project updates and scheduling, but we also offer scheduled calls for important discussions. We ensure that you’re informed throughout the entire process.
If you have any questions while the site is being developed, always feel free to email or call us during our regular business hours.
Yes, we offer structured revision rounds to ensure you’re satisfied with the website. Typically, we allow two to three rounds of revisions before finalizing the site. Additional revisions can be requested at an hourly rate.
We take client satisfaction seriously and work closely with you to ensure the final product meets your expectations. The website will not be launched without your approval. We require three rounds of revisions to refine the site according to your feedback. If you change your mind about the project after approving it, we can rework it at an hourly rate.
As of August 1, 2025, Barefoot Build exclusively creates websites on WordPress.
We absolutely love partnering with businesses using other website management systems (WMS), and we understand there are many great platforms out there. However, we’ve found that certain platform constraints can limit our ability to deliver the creative design, functionality, and long-term growth our clients deserve.
To ensure every website we build is flexible, scalable, and fully optimized, we’ve made the decision to migrate all current sites to WordPress. Once your site is on WordPress, we can also handle ongoing maintenance and updates, so you can focus on running your business while we manage the technical side.
For clients who need an online store, we use WooCommerce, a highly intuitive e-commerce platform that is competitive with Shopify and other common platforms. WooCommerce makes it easy for you to manage products, inventory, and payments, while giving your customers a seamless shopping experience.
This change allows us to consistently deliver the high-quality, tailored results our clients expect, while giving you the freedom to grow and adapt your website as your business evolves.
If you have any questions, please reach out.
Absolutely. Barefoot Build is based in Cary, NC and works with businesses throughout Raleigh, Durham, Apex, Holly Springs, Morrisville, Wake Forest, Chapel Hill, and the surrounding Triangle area. We also work with clients across North Carolina and throughout the United States. For local businesses, our familiarity with the Triangle market helps us create websites and Google Business Profiles that reflect how people actually search for services in the area.
At a minimum, your website should be reviewed every few months to ensure plugins, themes, forms, and security features are functioning properly. Content should be updated whenever services, pricing, team members, or business information changes. Regular updates also signal to Google that your website is active and maintained, which can help support search visibility over time.
Yes. Your website and Google Business Profile serve different purposes. Your website gives visitors detailed information about your business, while your Google Business Profile helps people find you in local search results and on Google Maps. Businesses that have both a properly optimized website and an active Google Business Profile generally have a stronger online presence than those relying on only one or the other.
Yes. We regularly migrate websites from platforms like Wix, Squarespace, and Showit to WordPress. During the migration process, we preserve important content, images, SEO information, and redirects whenever possible. WordPress offers greater flexibility, ownership, and long term scalability for most small businesses.
A successful website does more than look good. It clearly explains what you do, builds trust through reviews and case studies, answers common questions, and makes it easy for visitors to take the next step. Strong calls to action, fast loading speeds, mobile responsiveness, and clear messaging all play a role in turning website visitors into leads and customers.
Most new websites begin appearing in Google within a few days to a few weeks after launch. However, ranking for competitive search terms often takes longer. Factors such as website content, local competition, backlinks, Google Business Profile optimization, and ongoing updates all influence how quickly a website gains visibility in search results.
Yes. We offer free website audits for small businesses. During the audit, we’ll review your website’s design, user experience, mobile responsiveness, SEO foundation, performance, and conversion opportunities. You’ll receive practical recommendations with no obligation to move forward with a project.
Not every business needs ongoing marketing, but every business benefits from keeping its website active. Search engines and AI search platforms favor websites that continue to publish helpful content and stay up to date. We offer flexible monthly plans as well as one time marketing projects, so you can choose the level of support that fits your business and budget.
Absolutely. Not every business needs a brand new website.
We can improve an existing WordPress website by updating the design, improving speed, strengthening SEO, refreshing content, fixing technical issues, optimizing for AI search, or adding new functionality. If your current website has a solid foundation, updating it can often be a cost effective way to improve your online presence.
If we believe a rebuild would provide better long term value, we’ll explain why and let you decide which option makes the most sense.
Yes. Although we’re based in North Carolina, we work with businesses across the United States.
Everything from planning and design to revisions, training, and support can be completed remotely through video calls, email, and screen sharing. Whether you’re local or across the country, you’ll receive the same personalized service and communication throughout your project.
Yes. As search continues to evolve, more people are finding businesses through AI powered platforms in addition to traditional search engines.
We create clear, well structured content that helps both search engines and AI systems understand your business. This includes helpful articles, FAQs, service pages, case studies, internal linking, and technical optimization that improve your chances of being referenced in AI generated search results.
Yes. Many clients start with a new website and decide to expand their marketing over time. Whether you’re interested in SEO, AI search optimization, Google Business Profile management, blog writing, landing pages, or content strategy, we’ll recommend the next steps when you’re ready. There’s no pressure to do everything at once.
Ready to Work With a Team That Cares?
