Before we build anything, we review everything.
Every business that reaches out to Barefoot Build receives a free website and SEO audit. It’s a 30-minute Zoom call where we pull up your site, walk through it together, and talk honestly about what’s working and what isn’t.
There’s no contract attached to it. No pressure to move forward. It’s simply the best place to start.
Here’s what we actually look at.
Website Structure & Messaging
The first thing we review is structure.
Can someone land on your homepage and understand what you do within a few seconds?
Is the navigation clear?
Are your services easy to find?
Is there a strong call to action, or are visitors left guessing what to do next?
A lot of websites aren’t “bad.” They’re just unclear. And unclear websites don’t convert.
We’ll talk through what a first-time visitor experiences and whether your site is guiding them properly.
Site Speed & Performance
Next, we check performance.
We typically run your site through tools like Google PageSpeed Insights and GTmetrix to see how it’s loading behind the scenes.
If your website is slow, people notice. They may not say it, but they feel it.
Speed can affect:
- How long people stay on your site
- How trustworthy it feels
- How well it ranks in search results
If there’s an issue, we’ll explain what’s causing it in plain language.
If you want to read more about how speed affects small businesses, we recently wrote about that here.
Mobile Experience
Most website traffic is mobile now. That means your site needs to work well on a phone, not just a desktop.
During the audit, we check:
- Is the text readable?
- Are buttons easy to tap?
- Is the layout clean and simple?
- Is your contact information easy to find?
A site can look great on a laptop and fall apart on a phone. We’ll show you exactly what we’re seeing.
Basic On-Page SEO
We don’t get overly technical during the audit, but we do check the basics.
That includes:
- Page titles and meta descriptions
- Header structure
- Image alt text
- Internal linking
- Whether pages are clearly targeting the right keywords
If Google can’t understand what your page is about, it won’t rank it well. We’ll point out anything that may be holding you back.
If you’re curious about how Google looks at content today, especially with AI tools being used more often, we covered that here.
Google Business Profile Alignment
For local businesses in Cary and the Triangle, your Google Business Profile matters just as much as your website.
We’ll briefly check:
- Category selection
- Consistency of your business information
- Whether your website and profile are aligned
- Obvious visibility gaps
Sometimes the issue isn’t your website at all. It’s how everything connects.
What Happens on the Zoom Call
We share our screen and walk through everything in real time.
If we think we can help, we’ll tell you how. If we’re not the right fit, we’ll tell you why. And you’ll still walk away knowing more than you did before.
Who This Is For:
A free website and SEO audit is a good fit if:
- Your site hasn’t been updated in a few years
- You’re not getting consistent leads
- You’re unsure whether your SEO is set up properly
- You rely heavily on referrals and want to grow
It’s also helpful if you simply want a second opinion.
Start With Clarity
A website shouldn’t feel like a mystery.
If you’re unsure whether your site is helping or quietly hurting your business, let’s take a look.
You can request a free website and SEO audit here.
No strings attached. Just clarity.
Before we build anything, we review everything.
Every business that reaches out to Barefoot Build receives a free website and SEO audit. It’s a 30-minute Zoom call where we pull up your site, walk through it together, and talk honestly about what’s working and what isn’t.
There’s no contract attached to it. No pressure to move forward. It’s simply the best place to start.
Here’s what we actually look at.
Website Structure & Messaging
The first thing we review is structure.
Can someone land on your homepage and understand what you do within a few seconds?
Is the navigation clear?
Are your services easy to find?
Is there a strong call to action, or are visitors left guessing what to do next?
A lot of websites aren’t “bad.” They’re just unclear. And unclear websites don’t convert.
We’ll talk through what a first-time visitor experiences and whether your site is guiding them properly.
Site Speed & Performance
Next, we check performance.
We typically run your site through tools like Google PageSpeed Insights and GTmetrix to see how it’s loading behind the scenes.
If your website is slow, people notice. They may not say it, but they feel it.
Speed can affect:
- How long people stay on your site
- How trustworthy it feels
- How well it ranks in search results
If there’s an issue, we’ll explain what’s causing it in plain language.
If you want to read more about how speed affects small businesses, we recently wrote about that here.
Mobile Experience
Most website traffic is mobile now. That means your site needs to work well on a phone, not just a desktop.
During the audit, we check:
- Is the text readable?
- Are buttons easy to tap?
- Is the layout clean and simple?
- Is your contact information easy to find?
A site can look great on a laptop and fall apart on a phone. We’ll show you exactly what we’re seeing.
Basic On-Page SEO
We don’t get overly technical during the audit, but we do check the basics.
That includes:
- Page titles and meta descriptions
- Header structure
- Image alt text
- Internal linking
- Whether pages are clearly targeting the right keywords
If Google can’t understand what your page is about, it won’t rank it well. We’ll point out anything that may be holding you back.
If you’re curious about how Google looks at content today, especially with AI tools being used more often, we covered that here.
Google Business Profile Alignment
For local businesses in Cary and the Triangle, your Google Business Profile matters just as much as your website.
We’ll briefly check:
- Category selection
- Consistency of your business information
- Whether your website and profile are aligned
- Obvious visibility gaps
Sometimes the issue isn’t your website at all. It’s how everything connects.
What Happens on the Zoom Call
We share our screen and walk through everything in real time.
If we think we can help, we’ll tell you how. If we’re not the right fit, we’ll tell you why. And you’ll still walk away knowing more than you did before.
Who This Is For:
A free website and SEO audit is a good fit if:
- Your site hasn’t been updated in a few years
- You’re not getting consistent leads
- You’re unsure whether your SEO is set up properly
- You rely heavily on referrals and want to grow
It’s also helpful if you simply want a second opinion.
Start With Clarity
A website shouldn’t feel like a mystery.
If you’re unsure whether your site is helping or quietly hurting your business, let’s take a look.
You can request a free website and SEO audit here.
No strings attached. Just clarity.
