Today we’re going to be discussing why responsive web design is so important, and why your business should be continuing to strive for an updated look, even after your website has been developed.
A study from explodingtopics.com showed that people spend over three hours on their phone every day! Think of all of the opportunities this leaves you to make an impression. A website that looks great and works smooth and fast on a device is no longer a luxury, but a fundamental asset to your business.
Let’s dive into why.
What Exactly is Responsive Web Design?
Responsive web design is how your website will be interpreted by your customers. It’s all about adaptability. It’s making sure your website looks good on all screens, (iPads, iPhones, Androids, desktops, whatever the Jetson’s had, etc.) We’re not looking to have someone squint at their phones to try and figure out what your specials are that week. We want a clean, easy to use, fast website that responds to what your customers click on.
4 Reasons Why You Need Responsive Web Design
1. Responsive Web Design Builds Credibility
We’ve all been there. We’re online, browsing on our phones to find some info or someone to complete a service for us, and you stumble on a website that looks like it was created when the internet first debuted. The buttons are tiny, the text is mushed together, and most of the links you click send you to an error page.
Not only is it frustrating, but it sends the message that the owner of the website/business doesn’t care how their customers interact with their services. The last thing you want to do is come across as non-credible to your customers.
With responsive design, not only are you making it easy for customers to connect, but you’re already taking the first step to build trust and credibility, without even speaking to them.
2. Google Loves It!
You know who else loves responsive websites? Everyone’s favorite, Google. Believe it or not, to be the best in Google’s eyes, you need a responsive website. The more responsive and mobile-friendly your site is, the higher your site will rank on Google searches. If you’re hoping for your business to be the first thing people see when they hit the search button, responsive design is your ticket to the top.
3. You’ll Save Time
Believe it or not, back in the day businesses had separate websites for desktop and mobile users. These days we’re able to manage both as the same, which helps to save you time and money. One website to rule them all means less time spent coding and updating multiple sites, and more time focusing on what really matters – growing your business.
4. More Money in Your Pocket
Let’s cut to the chase – your website’s main job is to bring in the moolah, right? Well, responsive design can help with that too. When your site looks and works great on any device, you’re casting a wider net and snagging more potential customers. It’s simple math – better user experience = more conversions = cha-ching!
How to Get Started
- Think Mobile-First: When in doubt, think mobile. Start with the smallest screen size and work your way up. Trust us, your thumbs will thank you.
- Go with the Flow: Design your website using fluid grids and flexible layouts, so it can adapt to any screen size without any issues.
- Size Matters: Make sure your images are flexible too, resizing and adjusting to fit the screen without sacrificing quality.
- Get Friendly with Media Queries: These handy bits of code let you apply different styles based on factors like screen size and orientation, ensuring your website looks its best no matter what.
Not sure how to proceed? Barefoot Build would love to help!
What’s the end goal?
First impressions can make or break a business. And in a world where people spend so much time on their phones, responsive web design is the first way to create trust and credibility with your customers.
If your end goal is to keep your customers happy, boost your Google search rankings, or potentially make sales without even speaking to your customers, responsive web design is the way to go.
We at Barefoot Build specialize in these techniques and are constantly educating ourselves on how to implement them for not only our clients approval, but for Google’s as well.
Ready to take that next step? Reach out to us today for a free consultation and watch your sales skyrocket!
